off-white (brand)

Off-White is a luxury streetwear brand founded as Pyrex Vision in 2012 and headed by the late designer and DJ Virgil Abloh. Off-White designs use stylised text motifs - capitalising and placing words within quotation marks - as well as graphic prints such as diagonal stripes and arrows, and references to blue collar industry. The brand has shown in Paris Fashion Week among others, and has collaborated with other companies, most notably Nike which resulted in 'The Ten'; an ongoing project focusing on deconstructing iconic Nike sneakers.