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Yao Qi Niang is a mascot of You Yao Qi (有妖气, otherwise known as U17.com), a Chinese website for hosting original comics and animations, as well as art through You Xiong (有熊). Designed by 壳小杀 (Weibo, You Xiong). For reference, her appearance.
Chinese multimedia conglomerate Alpha Group would acquire U17.com in August 2015, before selling it to Bilibili in November 2021. U17, after a string of losses, was announced in late 2022 to be folded into Bilibili by year's end.
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